What this is
What is MORTAL?
MORTAL is a guide to grief, built from what people across the world have always known about loss.
We will lose everything we love, and most of us arrive at that moment with nothing to reach for. The wisdom exists. It is in cultures that still grieve together, in hospice workers who have sat with hundreds of people as they died, in writers, psychologists, monks and people who have lived through loss. Most of us never encounter it until it is too late to look.
MORTAL is the reading done for you. It brings that wisdom together, credits where it came from, and puts it where you can reach it.
What does "Grieve better." mean? Is grief something you can do badly?
No. Nobody grieves badly. That is not what the line says.
It says the culture around grief can do better. Right now grief is treated as weather. It happens to you, privately, until you are acceptable company again. Nobody is shown what death looks like. Nobody is given the words. That silence is not kindness, it is a culture with nothing to offer.
Grieve better is addressed to that culture, not to anyone in the middle of a loss.
How does it work? Acknowledge, Talk, Act.
Everything MORTAL does sits in three parts.
Acknowledge. Recognising that something was here and now it is not. So much loss goes unrecognised: a pet, a child leaving home, a version of yourself that has gone. MORTAL starts by acknowledging what happened, without ranking it or deciding how much it should matter.
Talk. Finding the words. We do not need to invent them. They already exist, in a hospice nurse's plain speech or in a tradition entirely different from your own. The aim is more language than silence.
Act. Grief has never only been an intellectual experience. For thousands of years people have responded to loss with sound, breath, movement, gathering, making and ritual. Modern grief has lost much of that. MORTAL wants to give you something to do with grief when thinking about it is not enough.
In James's words: MORTAL will sit with you. It will listen. It will give you words and ideas and actions if you need them.
What is the Guide, and what is Mapping?
The Guide is the first thing MORTAL is building. A conversation you can have at 3am when there is nobody else awake.
It begins with Mapping. Significant loss rarely arrives alone. A loss today connects to things that happened years ago, to people, places and versions of yourself that have gone. Mapping gives those losses a shape, so the Guide meets you where you are now. How is your grief today. Not how it was when the person died, not how it should be by now. Today.
From there the Guide draws on the Lexicon, MORTAL's library of named people and traditions, and offers a perspective, some language or something to do. Where you need more than a perspective, it will point you towards a human being who can help.
Why it exists
Why are you building this?
When my father was dying, I discovered I knew nothing about death.
The people who helped most were the night sitters, who sat with him through the night. They knew what death looked like. They could explain what was happening without making it frightening. They knew when to speak and when not to.
I did not know any of it. Six months later, jet lagged at 3am, it felt the same as day one. I had believed grief was something you got over. It is not. It changes, it shifts, but really it never leaves.
I read for months to find that out. Most people at 3am will not. MORTAL is so they do not have to.
Why now? What has happened to how we grieve?
Two things, over a long time.
We built a culture around gain. More money, more status, more youth. We became fluent in wanting and avoidant of endings.
At the same time, the structures that once helped people face death weakened. Religion gave generations a language for death and a community that knew what to do. As it receded, very little took its place. Dying left the home. Bodies disappeared from view. Families stopped learning what death looked like from one another.
Grief that was once expressed, witnessed and physical became silent, private and clinical. The whole weight of loss moved inside one person. That is why it feels unbearable. It was never meant to be borne alone.
Where it comes from
Where does the wisdom come from, and whose is it?
Not from us. MORTAL does not invent a theory of grief and does not claim one.
Everything in MORTAL comes from a named person, tradition or culture, and is credited to them. We call them Guides. A Guide is anyone whose work, practice or lived experience offers real understanding of an aspect of being human. MORTAL does not absorb their authority. It introduces you to them and makes the path back to their own work clear.
Where a practice belongs to a culture, it stays in that culture. MORTAL describes it, credits it, and does not perform it.
Which experts have informed this?
I trained as a grief educator with David Kessler, who co wrote On Grief and Grieving with Elisabeth Kübler-Ross and has spent his career correcting how the five stages are misused. The stages were never consecutive stations.
The Lexicon currently holds twenty two Guides, among them the palliative care doctor Kathryn Mannix, the psychotherapist Julia Samuel, the Zen teacher Joan Halifax, the poet John O'Donohue, Thich Nhat Hanh and the monastics of Plum Village, the ritual leader Francis Weller, the Dagara teacher Sobonfu Somé, the artists Taryn Simon and Ai Weiwei, and the Uppsala researchers behind Alba, a grief app for bereaved adolescents. It also holds reports on Irish, Japanese and communal vocal mourning traditions, and on music as a form grief takes.
It grows every week.
What evidence powers MORTAL?
Honest answer: MORTAL is not built on a clinical evidence base, and we will not pretend it is.
It is built on attributed human wisdom and lived practice, gathered across cultures and centuries, and on saying plainly where the research is thin. Where a Guide's work has been studied, we say so. Where it has not, we say that too.
The nearest research to what we are building is the Alba trial at Uppsala University, a randomised trial of a grief app with bereaved adolescents. It found no measurable benefit at two months or six, and a significant one at twelve. Grief support that works is slow.
Our own evidence will come from putting the prototype in front of people who are grieving and finding out what helps, what does not, and what should change.
The hard questions
Why not just use ChatGPT?
You can ask it anything about grief and it will answer. It will not sit with you, and it will serve you more of what you already believe.
MORTAL gives you a breadth of wisdom the echo chamber will never serve you. A hospice night sitter, a Dagara grief ritual, a Zen abbot and a Yale psychologist, each credited, each with the path back to their own work. It begins with your losses, not with a prompt. And it is built to a rule a general model does not have: it does not pretend to know how you feel, and it points you towards people when you need them.
Are you trying to replace therapists, or put people out of work?
The opposite.
MORTAL is not therapy. It does not diagnose grief and it does not treat it. An experience with MORTAL can be therapeutic, and it is not therapy. It is built to encourage human support, not to stand in for it.
We call the boundary radical empathy. One human being cannot fully enter another's experience, and a therapist is honest about that distance. AI should be held to a higher standard. MORTAL will never claim to know exactly how you feel, never pretend to love you, and never simulate a relationship to make you depend on it. If someone needs more than a perspective, the job is to help them find the right person.
Where we are
What exists today, and what does not yet?
A prototype of the Guide exists. A first group of people is testing it now, and what they tell us will shape what MORTAL becomes next.
What does not exist yet: a product you can download. We would rather learn from a small number of people who are actually grieving than launch something to everyone and find out later.
Who is building it?
Two people. James Sowden, who spent twenty years in brand and strategy and trained as a grief educator after his father died. Ronnie Moth, who builds the technology. We founded MORTAL together and we are building it in the open.
How do I get involved?
Three ways.
Join the waitlist below and we will invite you in when there is something real to show you.
If you are grieving and would be willing to test the prototype and tell us the truth about it, say so when you join.
If you have expertise, experience or ideas that could shape MORTAL, email james@wearemortal.com.
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